The Business Of Music With Robert Williams: Value Your Product

STOP GIVING AWAY ALL YOUR MUSIC!

Check here for the NEW Business Of Music Column By Robert Williams of T Marquise Entertainment!

The Free Mixtape/Street Album phenomena is killing the revenue flow in the Hip-Hop game. Artists are not getting paid, producers are not getting paid, etc.. I say, leave the MULTIPLE Mixtapes for the DJs, and the rappers should go back to giving out singles and samplers and creating quality EPs or Albums that they can market and sell.

Rappers have trained their audience to expect free music all of the time with the multiple releases of Free Street Albums…CRAZY!

Stop painting rap fans with a broad brush. Not every rap fan wants free throwaway music. Rap fans are not demanding this free clutter music; it’s being shoved on them. Many aspiring Rock & Roll, Pop, Country and R&B artists are building solid fanbases without giving away free albums. Rappers Take Note!

You can put out a free single or sampler, and still spark a lot of interest in your brand. Who told you that you MUST put out a FREE Street Album/mixtape?

Read The Rest of his Blog at

http://www.tmarquise.com/blog/stop_giving_your_album_alway_for_free_read_this/ 

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Your fans must either want to be you or believe you. You must know your target market, and your music has to resonate with them. As an Artist, you must understand that your Fans don’t just buy your music; they buy your Lifestyle, your Brand, and your Movement as well.

The Free Mixtape/Street Album phenomena is killing the revenue flow in the Hip-Hop game. Artists are not getting paid, producers are not getting paid, etc.. I say, leave the MULTIPLE Mixtapes for the DJs, and the rappers should go back to giving out singles and samplers and creating quality EPs or Albums that they can market and sell.

Rappers have trained their audience to expect free music all of the time with the multiple releases of Free Street Albums…CRAZY!

Stop painting rap fans with a broad brush. Not every rap fan wants free throwaway music. Rap fans are not demanding this free clutter music; it’s being shoved on them. Many aspiring Rock & Roll, Pop, Country and R&B artists are building solid fanbases without giving away free albums. Rappers Take Note!

You can put out a free single or sampler, and still spark a lot of interest in your brand. Who told you that you MUST put out a FREE Street Album/mixtape?

Your fans must either want to be you or believe you. You must know your target market, and your music has to resonate with them. As an Artist, you must understand that your Fans don’t just buy your music; they buy your Lifestyle, your Brand, and your Movement as well.