The Hard Rock Atlantic City Get's In The Pink!

HARD ROCK CAFE ATLANTIC CITY HOSTS PINKTOBER™

WITH THE SOJO 104.9 FM LITTLE PINK DRESS PARTY

Event to Benefit Dean Randazzo Cancer Foundation as Part of 13th Annual

Breast Cancer Awareness Campaign

Hard Rock Cafe Atlantic City adds a pop of PINK this October in honor of the brand’s 13th annual PINKTOBER™ breast cancer awareness campaign! On Friday, October 12, 2012, Hard Rock Cafe Atlantic City hosts the SoJO 104.9 FM “Little Pink Dress Party” with special performances by the band A Rocket To The Moon and “American Idol” Season 10 finalist Casey Abrams.  The event benefits the Dean Randazzo Cancer Foundation, a nonprofit organization that raises money for cancer research and awareness and assists local individuals battling cancer both financially and emotionally.

Hard Rock’s commitment to breast cancer awareness and research continues throughout October with PINK menu offerings, “PINK Sheets Rooms,” and limited-edition merchandise benefiting a variety of charities including The Breast Cancer Research Foundation^®, The Caron Keating Foundation (U.K.) and local breast cancer charities around the globe.

Hard Rock’s PINKTOBER gives fans the opportunity to show their promise to PINK throughout the month.  Fans can visit their local Hard Rock and party for PINK, dancing the night away to the sounds of icons and rising stars to benefit local breast cancer organizations. Eat and drink PINK with Hard Rock’s non-alcoholic PINK drinks and dining on PINK menu offerings. Get noticed in stylish shades of PINK with Hard Rock’s PINKTOBER merchandise including the PINKTOBER 2012 T-shirt, bracelet, robe, PINK Sheets, pin and more. Products are sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com. 

Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation and The Caron Keating Foundation (U.K.) with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.

What:                           Hard Rock Cafe Atlantic City Hosts PINKTOBER

When:                          Friday, October 12, 2012

                                    8:00 p.m.         Event begins

Where:             Hard Rock Cafe Atlantic City

Trump Taj Mahal Hotel-Casino

1000 Boardwalk at Virginia Ave.

Atlantic City, NJ

                                    609-441-0007 

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